Dear Author Personal Assistants,
I love the author you work for, and I genuinely want to help her succeed. If this wasn’t the case, I wouldn’t have requested to be on her street team or review team. Lately though, I have found some of you to be curt and down right rude in some cases. I have had to leave a review team based on the way one PA spoke to the group. I realize that some people can pull shenanigans when it comes to reviewing ARCs and sharing releases, but I believe you can still be positive in addressing the group. So here are my Top Ten Tips to Author PAs.
Do not post blanket statements addressing behavior. If I haven’t done anything wrong, I don’t want to be yelled at for it. Handle the issue with the offenders. If you want to make sure it doesn’t happen again, then do a group rules refresher. (Yes, I see the irony in this tip seeing as I am talking to the group rather than the individuals. Touché.)
Don’t forget that the people in the street team are not paid employees. They are people who love the author and want to help; however, they are also people who have jobs, families, and other commitments. They understand their responsibility in the author/reviewer/street team member relationship. They are not there to be ordered around. You are not actually their boss or sergeant.
Keep your tone excited and up beat. Instead of saying, “There are people who have not posted their reviews. You have 24 hrs to do so before you are removed from the group” say something like “Hey guys! We’re really excited about this new book and anxious to see your reviews. Remember it helps (Insert Author Name) for these reviews to be up by the release day. Please PM me if you aren’t going to make the deadline.”
Don’t have unrealistic expectations for reviews. For instance, if you send out an ARC 2 weeks before the release date, don’t expect all of your reviewers to be able to meet that deadline. Some reviewers have a schedule of books and reviews that they need to follow for their blogs.
Be specific in your deadlines. If a reviewer asks for a release date and you don’t know, don’t respond with “It’s not next week so you’ll have plenty of time.” First, how do you know that? Do you know the reviewer’s schedule? Second, reviewers need hard dates to work out their schedules. Please don’t be upset if a reviewer misses release day because you didn’t provide the date with the ARC.
Remove adult rated content from the page when it’s posted. Just because the author writes romance doesn’t mean I want to see pictures of penises especially when I might be scrolling through my FB homepage while on break at work.
Also, remove content that members post about their personal lives. I’m in the street team/ review team to be up to date on the author. Nothing is more annoying than checking a notification from the page to read about some stranger’s personal life. Quite frankly, these type of posts are what lead members to ignoring notifications or even turning them off.
Keep members from using the page to try to grow their direct sales business. Also, gofundme pages are a complete no.
Shut down arguing. Nothing kills a page like members arguing and being hateful to each other. Again, I’m here for the author not drama.
Stay present on the page. The majority of the posts should not be from the members because that is what leads to the drama, extraneous content, and turned-off notifications.
Do you have a problem with these types of things? What advice would you give Author PAs?