Pageviews, ARCS, Popularity for bloggersSearching for ARCs, Pageviews & Popularity, a Book Blogging 101 Discussion

How will I be able to catch the attention of publishers so that I can receive books for review from publishers, as well as ARCs? – Lili F

How To Get a Publisher’s Attention

[frame align=”left”] Getting ARCs from Publishers [/frame] Head on over to I find that the requirements via their “Before You Request” section is very telling and will most likely trickle down to how they approve blogs when requests come in for paper ARCs. Before you start modifying and refining though, understand that to first, even get on their radar, you have to send the request to them. Unless you are referred by an author, or your SEO is off the charts hot, they will not come to you. You first have to go to them.


Some very common bullet points under “If you are a blogger:”

[pullquote align=”right”]Random House Publishing Group
Preferences State: “Blog should be updated daily or almost daily and have a significant number of followers.” [/pullquote] [list style=”gear”]
  • Blog posts should be current and active and the posts must be mostly about books.
  • Unique monthly visitors must be listed. Restrictions on visitors are not posted, just that they must be listed.
  • Twitter Name & Follower Count (Again a number is not posted, just that they want the number of followers listed)
  • Facebook Page & Like Count (Again a number is not posted, just that they want the number of followers listed)
  • Length of time reviewing (Restrictions were listed for as little as 3 months to as long as 1 year)

Some even state specific requirements:[pullquote align=”right”]Entangled Publishing Gets Very Specific: “Have blogs which review the specific genre being requested (for example, we are less likely to approve a request for a YA books if adult paranormals are the primary books reviewed on your blog).” [/pullquote] [list style=”gear”]

  • Minimum of 3-6 months blogging
  • Minimum of 1000 blog followers
  • Daily Updates
  • Must have: Twitter & Facebook Accounts, Goodreads etc.
[/list] [divider top=”1″] [frame align=”left”]Popularity Contests[/frame][label style=”default”]source[/label]
I was wondering what is a good goal for visitors per day? Like how many is an overall good number from when you first start out to when you are considered a really popular book blogger? I would love to know how many visits you get now compared to way back when, if that’s not too intrusive. – Jennifer

Popularity in the Book Blogging Community as Defined by Pageviews

If you measure popularity in regard to pageviews, to put a quantifying number on it, is rather hard. Do you judge your standards by what publishers want? Or do you judge your standards by what advertisers want? Or are you opposed to “selling out” and base your popularity solely on your readers and other book bloggers? It is all rather abstract. Much like labeling someone popular in real life. Mignon Faget is a very popular jewelry designer in New Orleans, so much so, if you are not wearing Mignon in high school you are very “out of touch”. Yet, someone in say, Michigan would look at me like a fool if I stated that I just bought a Mignon Sno Ball…relative. And does it have substance?

In regard to advertisers, companies like BlogAds recommend that you have a minimum of 30K pageviews monthly to pull in quality advertisers and actually make money. But, is this how a book blogger is judged on popularity? Because, some bloggers actually state that blogs that advertise are sometimes looked “down upon.” Thus, the popularity of that blog might drop.

On the other hand, publishers seem to look for pageviews also, and followers. They haven’t specifically come out and stated a pageview count, but if you take that in relation to follower count I’m guessing a 200+ pageview count is probably considered optimal.

Then, as far as readers/other bloggers this is much more hard to pin down as a number, in fact I don’t think it has anything to do with pageviews or follower counts. I really believe popularity is all based upon participation in the community, amount of hot ARCS you review (which does go back to pageviews because you are competing for publisher attention), giveaways, perceived power in the publishing industry and a certain amount of “coolness”. I’m not joking, our book blogging community is a microcosm of real life. Much like popular people in life it is usually based on the amount of toys compared to personality in relation to “what you can do” for others that distinguishes a person’s popularity, in teen years and adulthood. So, a pageview count in regards to that probably goes back to the publishers, who have still not yet come out and said exactly what they want.

A few questions you should ask yourself:

Are you trying to reach a certain goal? An end number that you can overcome and then state: “Yes, I am a popular book blog, now”? Because, I personally think that you have to set your own goals. What is a good number for you? I’ve set goals my entire blogging career and I slowly try to reach that. I track my trends, what works, what doesn’t work and get rid of the stuff that doesn’t work and do more of the stuff that does work. I don’t really think it is a good idea to compare yourself to other blogs, because personally I think that this might in the end have bitter consequences and jealousy issues. Your pageviews will continue to increase if you work on things, if you improve your content and network and track your trends.

You asked for my pageviews specifically and I’ll actually publish my Analytics graphs for you guys to take a look. But, I think you need to set your own goals and not focus on numbers. Starting as low as 50 and working your way up as the days, weeks months go by. I also recommend that you view them as months — not days, because in increasing your pageviews, monthly goals seem to work best.

I’ll also show you that everyone starts at 0, we all have to start somewhere and there are also times when we plummet back to 0, say if we forget to do something, take a sabbatical or lose focus. But the point is growth and monitoring. Take a look at how I track trends:

Increasing Pageviews

We all begin with nothing as shown in the chart above. This is the graph of my blogging career. As you can see it goes up and down and I make sure that I check my Google Analytics regularly. Like in May of 2010. What happened? It dropped to near nothing. I freaked. Did I blog about something that people didn’t like? Turns out I had updated my template and hadn’t installed my Analytics code. I also watched as my pageviews sky rocketed for events that I hosted with other bloggers. Then soar down as I switched form Blogger to WordPress — then again forgot to move my Analytics Code from the blogger site to the WordPress one. I had still had about 1,000 visitors that month, so they were there and so I figured it was still working. Silly me though, still had them installed on — which people were going to and then getting forwarded to the dot com.

You find out what works by watching your Analytics. You make the decision whether it works for YOU or not. I’ll tell you in all honesty my dumb “Two Cents” post about The Story Siren and her plagiarism debacle finally pushed me over a daily pageview goal that I had set for myself. I was pissed that THAT got me to my daily pageview goal. Of all the topics. But, it was a hot topic at the time and I hadn’t set out to make pageviews, just state my opinion. I’ve later broken that goal with other more “worthy” posts, so I’m not that bitter, but I make the decision on how I want to craft my little version of “popular” every time I post.  You, in turn, will have to make your own decisions. Decide what type of popular you would like to be and tailor yourself to meet that goal. Because, only you can define yourself, because if you let others define you, I think you lose in the end.

Happy Thursday. Talk Less. Read More. Blog with Integrity.

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