Welcome to Book Blogging 101, a weekly feature on Parajunkee’s View that answers your questions and strives to share great book blogging tips and some helpful hints to help you on your way.

When it comes to giveaways, there is so much emphases on being a GFC Follower instead of being an e-mail subscriber and I’m wondering why that is.

Thanks. – Daphne

Because you can see how many GFC followers right on that pretty sidebar of yours. You could have a million email subscribers and no one would realize it, but those fancy GFC gadgets display a big (or small) number right there for all the world to see in a recognized format that readers know is legit. You can’t fake your GFC follower count (at least I don’t know of a way) so many think of it as a more reliable way of showing your loyalty.

How do you sync your blog using Google to twitter? – Michele

Michele, I’m assuming you mean to tweet out your blog post? Best way is to use Feedburner. Check out last weeks BB101 post.

When I first added my blockquote code I added it to the HTML. What is the difference between adding code to the HTML or the CSS under Blogger Template Designer? – Juju at Tales of Whimsy…

If you think of your blog as a house, the HTML is the frame and CSS is the sheetrock and the attributes and tags the wallpaper and paint. You most likely did add it to your CSS if you added it within your <style> tags. HTML starts within the <body> it’s how you’ll know the difference. The ADD CSS tag in your Blogger Template Designer just has an easy way for you to add CSS instead of going into the EDIT CSS area. It all goes into the same place. Notice when you add your CSS in the ADD CSS area it will append it in your EDIT CSS area, search </style> and you’ll see it added all messy right there.

I really like using the ADD CSS area because I get to view the changes live, which is not a usual trait when writing code. I hope this helps 😉

Bounce Rate in Google Analytics – What is this? What does it mean? What’s a good number to be at? – Anon

The Bounce Rate can be the most confusing term in common SEO terminology. Because while it is a SEO term that most people know, not a lot actually understand what it is all about. I’ve heard so many discussions about Bounce Rate and half the time, most don’t even have a clue as to what it is about. I’ve heard it is a five-second judge, meaning a user has only stayed on your page for five-seconds, I’ve also heard sixty-seconds. But, I think we need to judge a Bounce Rate on what Google says, because basically Google is the Judge, Jury and Executioner of SEO, or so THEY say.

So what does Google think Bounce Rate might be?

Google defines bounce rate as “the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”

In BB101 terms, that is a user that doesn’t do anything once they get to your site.

That doesn’t sound so bad right? You are a blog, there really isn’t much action to be taken on your blog but SCROLL. Why should you even care about Bounce Rates?

Because you want them to take action! You want them to click on a twitter button and follow you, or click on your GFC follower badge, or sign-up for your eNewsletter. Taking action is interactive and gets people coming back.

Monitor your own searching habits and you might be able to better understand what a bounce rate is exactly. Chances are you do it a lot also, you search for something jump onto a site, take a look and if it is not what you are looking for, you jump back to the search site. Or maybe you are getting exactly what you wanted, so you take no action once you reached that site and then click off.

Now that you know what a bounce rate is, you might want to get to know YOUR bounce rate. Go to Google Analytics and take a more in-depth look. Go into your analytics and click on VISITORS in your top left navigation. More options will pop up, click on > Visitor Loyalty > Length of Visit and just have a look. How many visitors are staying for under 10 seconds? Those are the people that are just clicking away. Usually not a good number. You really don’t want to have that number more than 40-50%. A 20% number is THE NIRVANA of bounce rates and they really say you should shoot for the average which is around the 40% mark.

Content web sites and blogs usually have a 40% – 60% bounce rate because of the high amount of content we generate and the fact that we come up in the search engines so much more than static sites. I would suggest if your bounce rate is 55% or higher you might want to take a proactive approach to reduce it.

Once you’ve established your Bounce Rate is high, what are some reasons it might be that way? There are some MAJOR reasons that people jump off your site quickly.

  •  Content that is not relevant to the keyword or search term
    Take a look at what people are searching to find your site. Honestly I’m glad that the person that searched “scum of raunch” bounced off. If you want people that search a specific term maybe try using that term a few more times in your post.
  •  Pop Ups
    When a pop-up jumps out at you, what is your first thought? Virus. Spyware. Click away.
  • Big Advertisings, Distracting and Cluttered
    If people can’t see your stuff from your advertisers in-your-face crazy, they won’t stay.
  • Streaming Music/Vids
    Most people find auto-play music and videos irritating, especially if they are searching at work. Click away is what they do.
  • Confusing set-up, too many flashing, moving, muddled content
    Are your sidebars insanely full of things? Moving marquees in your header? Flashing count-downs and a whole lot of stuff going on. Will your readers know where to look to find the meat and potatoes?
  • Slow load time
    It has now taken me 10 seconds and your site is still loading. I don’t have time for this. Click away.
  • Adult Content
    I’m at work and that blogger warning banner just came up. I am not into internet porn. Click away.
  • No content but your blog post
    What am I looking at? It’s just a bunch of writing. Can you at least add some hierarchy so I can understand where to start, read and end?

Blog Readers want things simple to understand.

Does any of this pertain to you? If you recognize some of these aspects on your blog maybe try to fix them and see if your bounce rate goes down.

XO – Happy Thursday, Talk Less, Read More.

I can’t get to all the questions, but please ask your BB101 Questions here…bring it on.